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Group745
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Group745

Mazda Canada: MX-5 RF Observatory

18/08/2017
Advertising Agency
Toronto, Canada
37
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Credits
Having turned over 130,000 heads with our MX-5 RF digital billboard in February, we thought it was only fitting we offer a closer, more detailed look at the sleek retractable fastback. Introducing Mazda Canada’s MX-5 RF Observatory, a digital experience offering visitors the chance to explore ultra-high res photos of the head-turning roadster. Notable car photographer Shin Sugino used the Phase One XF 100MP to photograph the MX-5 RF at the David Dunlap Observatory. The Observatory’s equally beautiful retractable roof acted as the perfect backdrop for the downloadable and shareable photos featured on the site.
About VML Canada

VML is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Intel, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, which name WPP as a “Leader” in Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 30,000 talented people across 60-plus markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney. 


VML is a WPP agency (NYSE: WPP).