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AIB - Piano

Another execution in Rothco's slice of life AIB campaign whereby we shot exclusively with smartphones to capture the authenticity of real moments. In this case, a Dad teaching his daughter the piano for the first time.


Brand: AIB

Creative Agency

Creative Agency: Rothco

Copywriter: James Pash

Art Director: David Kelly

Producer: Paul Ellis

Production Company

Production Company: Gaslight

Executive Producer: Mick O'Connell

Director: Rory Hanrahan

Category: Banking, Finance/insurance

Genre: Documentary, People