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Enterprise - Digital Overhaul

The strategic partnership between Isobar UK and Enterprise Rent-a-Car leverages a flexible and scalable technical backbone to drive customer service innovations between lines of business, across channels and around the world. User-centric design and sophisticated technology has been used to elevate category leader Enterprise Rent-a-Car. THE CHALLENGE - Create a digital experience worthy of Enterprise's world-class service. To provide a total mobility solution to consumers, Enterprise needed a digital partner and complete digital overhaul. While an effort of this magnitude typically takes years, we were given 15 months to strategize, create and execute a digital transformation. THE IDEA - Together we rebuild from the ground up. Enterprise customers now enjoy seamless service – with the human touch – on any device. Around the world, we provided a truly internationalized experience, with localized languages, imagery, video, and travel content. From scratch, we built a system on a technical platform that could handle millions of users and billions of dollars, all happening simultaneously around the world. The flexible and scalable stack leverages Adobe (AEM, Analytics, Test & Target), J2EE application, responsive React JS front-end, iOS, Android, and Amazon Web Services. Our solution incorporates the best available software solutions with custom development, from back-end data and services to front-end interface development. THE RESULTS 22 domains in 25 languages, 10 integrated lines of business, multiple Top-10 mobile apps, and 26%+ revenue growth from new digital channels.

Category: Business and services

Genre: Digital