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Energetic new spot for Activia from Stephen Mead

Forty-three tummies show a range of realistic midriffs that endorse the Activia message of “it starts inside”. The idea was to portray real people in a charming way that made the viewer feel represented on screen. We cast all the tummies and shot them in a wide range of locations. A prize for identifying which tummy belongs to the client. Shot in Majorca with “The Local Production Company” Directed by Stephen Mead and produced by Holly Hartley. Cut by Suzy Davis and lit by Erwan Elies. With the help of some good Spanish catering, we managed to end up with quite impressive tummies ourselves. CREDITS Client: Danone Product: Activia Title: Activia Percussion Agency: Y&R London / Barcelona Agency Global Creative Director: Mark Roalfe Agency Producer: Javier Gonzalez Production company: Short Films Producer: Holly Hartley Production Manager: Tanya Speight Director: Stephen Mead Telecine operator: Jean Clement Editor: Suzy Davis Cinematographer: Erwan Elies CREDITS Client: Danone Product: Activia Title: Activia Percussion Agency: Y&R London / Barcelona Agency Global Creative Director: Mark Roalfe Agency Producer: Javier Gonzalez Production company: Short Films Producer: Holly Hartley Production Manager: Tanya Speight Director: Stephen Mead Telecine operator: Jean Clement Editor: Suzy Davis Cinematographer: Erwan Elies

Category: Food

Genre: Storytelling