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Burning Issue

Sports, drama and debating are separate activities at high schools, but out in the real world – in rare and glorious occasions – they overlap. The TV show “Burning Issue” is a forum where the gloves come off and all aspects of sport and its stars are debated. Sports content creators Inverleigh approached Jumbla to produce broadcast TV packaging for this slick and unique concept, and we whipped it up combining photomontage and 2D animation. The client wanted us to create something reminiscent of the Pop Art moment, in particular the “coming book” work of Roy Lichtenstein. The stylistic influences would be reflective of the show’s vibe: playful, insightful and amusing. We started with a shortlist of photos, from which Inverleigh picked its favourites. We then used Photoshop to create the iconic “pop art” style. Separating the subjects from their backgrounds, we then reduced the colour palettes in the shaded areas (to remove gradients and create a “flatter” look), mixed in half-tone patterns and added outlines. The rest – framing pictures, adding text bubbles, animating the camera – was done in After Effects. Aside from the intro Jumbla also provided broadcast assets for the program, including lower-thirds, transitions, bumpers, quote boards and commercial break outros. We were able to supply the client with source documents, so their in-house editors would be free to modify and tailor these specifically to each episode. The hard work of our designers effectively captures and reiterates the spirit of the program: modern and jovial, but smart and relevant!

Category: Publications and media , Tv and radio

Genre: Animation