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The Pink Tax Price Experiment

In Canada, women are charged more than men for some of the exact same products and services. Known as The Pink Tax, this pricing discrimination costs a woman close to $100,000 dollars during her life. The problem? Most didn’t know about it. So to raise awareness, we applied The Pink Tax to an item not normally affected by it. Coffee.

Advertiser

Advertiser: Girl Talk HQ

Creative Agency

Group Account Director: Rebecca Flaman

Associate Creative Director: Derek Blais

Chief Creative Officer: Denise Rossetto, Todd Mackie

Creative Agency: BBDO Toronto

Copywriter: Britt Wilen

Art Director: Jess Toye

Production Company

Production Company: Mad Ruk

Associate Producers: Gabby Morton Jones, Iva Golubovik

Executive Producer: Andria Minnot

DOP: Dmitry Lopatin

Director: Michael Lavers

Category: Other