Get your own Little Black Book.

Build your own personal news stream. Discover the latest work created that interests you, share your favourite stories and follow your favourite people and companies

Already have an account?

The Pink Tax Price Experiment

In Canada, women are charged more than men for some of the exact same products and services. Known as The Pink Tax, this pricing discrimination costs a woman close to $100,000 dollars during her life. The problem? Most didn’t know about it. So to raise awareness, we applied The Pink Tax to an item not normally affected by it. Coffee.


Advertiser: Girl Talk HQ

Creative Agency

Creative Agency: BBDO Toronto

Copywriter: Britt Wilen

Art Director: Jess Toye

Chief Creative Officer: Denise Rossetto, Todd Mackie

Group Account Director: Rebecca Flaman

Associate Creative Director: Derek Blais

Production Company

Production Company: Mad Ruk

Executive Producer: Andria Minnot

Director: Michael Lavers

DOP: Dmitry Lopatin

Associate Producers: Gabby Morton Jones, Iva Golubovik

Category: Other