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Group745
Group745
Group745
Group745
Group745
Group745

Bombay Central, a Happy Journey

29/05/2017
Advertising Agency
Katowice, Poland
2
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Credits
Strategy Our brief was to develop and execute the creative strategy for a new restaurant concept in the competitive suburbs of North London. With a train station, Indian food, local community and creativity at the core of the business we were set our challenge. We wanted to leverage Facebook, video and comedy at the heart of our strategy to bond a local, affluent, digital friendly audience and engage them from the start. We developed the core digital and social assets and set out a content plan to make people smile and organically build the community. Execution We developed and produced the idea of short comedy video clips for Facebook as a way to communicate the venue; it’s food and its character. We asked the audience help us choose our characters and had huge engagement from the community. We manage the channels, target marketing, develop creative kids activity sheets and are developing new techniques to build and engage the online community. Watch this space for ‘Check in for Chai’ and Facebook Live streaming! Keeping th community happy, informed and involved. Results You can see the community building here on Facebook. https://www.facebook.com/theBombayCentral/ and the website here http://www.thebombaycentral.com The use of video as the key mechanic is a pioneering step in the new restaurant marketing industry. In the first 8 weeks of business we have engaged 10,000’s of people organically and our work has been one part of the reason that the place is packed out. We love this job, we know that the location, management team and excellent food are key but feel proud of the creativity we bring to the kitchen table
About Platform

Our unique creative processes help you to magic up truly original ideas

We want to help you connect and bond with your audience through original ideas in the real and digital world.We create original things everywhere, across device and media with a large network of specialists. We have proprietary and rapid ideation processes across our network, allowing us to instantly respond to briefs in inspiring ways. Some of the best communication and content businesses engage us to train their staff with these to raise the game for us all.

That we can make for you, together with our huge network of international creative agents

We do things together. With you and with our huge network hundreds of creators, makers and specialists – managed by our core team.

We believe that if you keep your overhead costs low that you don’t chase revenue but instead chase good ideas and opportunity. We scale up by engaging our global network on demand. It means you get specialists and experienced people. We also source these globally to give you economic advantage.

We utilise the best collaboration tools to make things happen quickly and involve all to make sure we work together.

To deliver for you and your audience breathtaking performance.

We can make things for you in the real world and digital world. We have made as many sculptures as we have apps. At heart, we want to move your audience with pure creativity, to form a bond and deliver results for your challenges. Our holistic understanding means we can create and tell a story as well as measure and report the results. Our work over the past two years has seen us work in 10 countries, deliver over 50 projects to 10 clients. Our work has been shortlisted for global awards, been seen by millions of people and led to hundreds of thousands of engagements.