Athletes are increasingly using mobile technology for music when they workout, which sparked the idea for Gatorade Amplify. It’s the first-ever science-backed, music workout experience on Spotify, designed for competitive athletes. Unlike other playlists, Amplify actually prompts the workout, delivering the right song at the right moment to keep the athlete training. Using a simple interface, athletes select their type of workout and duration. Behind the scenes, Gatorade Amplify searches millions of songs in real-time to deliver not only a personalized playlist but one that scientifically selects songs with attributes that match the intensity of each exercise, optimizing the workout. Gatorade Amplify was launched on Spotify in November 2016 via an online video. In just 3 months, users spent 1.4 million minutes listening – that’s 2.5 years’ worth of time – beating Spotify’s average time by 200%.
1. Kenny Mitchell Gatorade Head of Consumer Engagement
2. Michael Smith Gatorade Head of Digital Strategy
3. Emily Morrison Gatorade Assistant Marketing Manager
4. Debbi Vandeven VML Global Chief Creative Officer
5. John Godsey VML Chief Creative Officer
6. Tony Snethen VML Executive Creative Director
7. Glen Scott VML Group Creative Director
8. Kyle Gracey VML Associate Creative Director
9. Jaclyn Co VML Sr. Art Director
10. Rob Kaszuba VML Sr. Art Director
11. Kelly Fitzgerald VML Art Director
12. Sam Hirshberg VML Copywriter
13. Tyler Smith VML Head of Production, North America
14. Mike Churchill VML Producer
15. Stephanie DeCelles VML Group Account Director
16. Melissa Ide VML Account Director
17. Bailey Lang VML Sr. Account Manager
18. Ian Davidson VML Managing Director, Brand Planning
19. Rob McCutcheon VML Group Director, Strategy & Innovation
20. Mark Renken VML Associate Planning Director
21. Susanna Earnest OMD Managing Director
22. Brandon Saranik OMD Associate Director
23. Kevin Gaughan OMD Supervisor
24. Tim Ganss Spotify Head of Echo Nest Platform
25. Shayne Zottie Spotify Account Director
26. Tristan O’Donnell Spotify Producer
27. Marko Ahtisaari Sync Project CEO & Co-Founder
28. Ketki Karanam Sync Project Co-Founder & Head of Science
29. David Lowry Hydric Co-Founder
30. Danny Socolof MEGA, Inc Founder