BMW drives interest from the elusive shopper

23/05/2017

Media Experts

Media Agency

Montreal, Canada

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23/05/2017

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Launching a car as select as the all new BMW 7 series requires a unique approach. With only 400 cars in market, this flagship model is as elite and exclusive as their hyper niche audience. The challenge BMW faced was to market the new car to a sliver margin of elusive shoppers while driving brand interest and excitement across the board. Our approach was to reach them on their level. We sourced the Globe and Mail to produce influencer content that our 7 series target could connect with. Essentially, we transmitted the message coming from their peers, connecting through their lifestyle, and displayed on their preferred platforms.

About Media Experts

Media Experts was founded by Mark Sherman in Montreal in 1981. Back then, the ad agency world was made up of predominantly full-service agencies. Companies such as Media Experts (specializing in the art of media buying) were thought to be rebels. To this day, we honour our maverick roots by always striving to be nimble, adaptive, and ahead of the competition in an ever-changing media landscape, allowing us to grow our customers’ businesses.

Starting off with just three employees, today the agency has over 150 Experts across its three offices in Montreal, Toronto, and Vancouver. Media Experts is part of IPG Mediabrands, one of the world’s preeminent media services entities and part of Interpublic Group (NYSE: IPG).

Our offices:

MONTREAL

7236 rue Marconi Montreal, QC, H2R 2Z5

(514) 844-5050

TORONTO

495 Wellington St. W, Suite 250 Toronto, ON, M5V 1E9

(416) 597-0707

VANCOUVER

134 Abbott St, Suite 503 Vancouver, BC, V6B 2K4

(604) 647-4481

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