LEGOLAND Tug of War
LEGOLAND Florida is a theme park designed for kids aged 2 - 12 years. With only a small age range for them to enjoy the park to its maximum potential, we created campaign that resonates with the insight every parent relates to - their kids are growing up and it is a matter of time before they get pulled towards their teenage lives.
Credits:
1. Debbi Vandeven VML
Global Chief Creative Officer
2. Mike Wente
VML New York
Chief Creative Officer, North America
3. Harsh Kapadia
VML New York
Creative Director
4. Gabriel Jardim VML New York
Associate Creative Director (art director)
5. Guto Monteiro VML New York
Associate Creative Director (Copywriter)
6. Tamara Lund VML New York
Senior Producer
7. Becka Vigorito
VML New York
Group Director, Client engagement
8. Julia Mooradian VML New York Supervisor, Client Engagement
9. Studio Nuts Studio Nuts Illustration
10. Rex Jackson LEGOLAND Florida Resort Vice President of Marketing & Sales
11. Audrey Padgett LEGOLAND Florida Resort Head of Marketing
VML is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Intel, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, which name WPP as a “Leader” in Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 30,000 talented people across 60-plus markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.
VML is a WPP agency (NYSE: WPP).