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Group745

PlayStation: Life in the living room will never be the same

11/05/2017
Media Agency
Sydney, Australia
4
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Credits
The Official Universal Media Remote for PS4 is a completely new product that benefits non-gamers. At the touch of a button, it unlocks endless entertainment for the whole household. Trouble was, as PlayStation has such a strong gaming legacy, non-gamers weren't listening. We needed a universal message for our Universal Remote. Riffing on the cult following of the Netflix Original sci-fi series Stranger Things, our idea paid homage to 1980's pop-culture classics like Halloween and E.T, with short stories that would seize our audience's attention. We collided nostalgia with contemporary to create a retro rollercoaster perfectly balanced between comedic performance and product.
About MediaCom Beyond Advertising

Great content deserves a great audience. We don’t just create content – we know how to put content to work.

 

MediaCom Beyond Advertising sits at the heart of MediaCom: The Content + Connections Agency. Content only achieves its potential when it is designed, managed and integrated with every other element of a communications system. MBA is positioned around three core areas: content strategy, content creation and content distribution. Each team comprises experts in all forms of content.