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Ford - Be The Guardian of Your Galaxy

The newly-released Ford EcoSport commercial features Groot from Marvel Studios’ upcoming feature Guardians of the Galaxy Vol. 2 in the starring role of a wild ride in “Be the Guardian of Your Galaxy.” Directed by Bullitt director Peyton Reed for agency GTB, the spot centers on a young woman who receives a gift of a Groot figure from her boyfriend, launching a fantasy in which she and Groot – animated by Method Studios - escape enemies in a high-speed chase thanks to Groot’s advice and the Ford EcoSport...before being launched back into reality. According to director Reed, “The biggest challenge of the project was balancing the action and effects with the comedy. Tone is crucial in a spot like this, especially when taking a character like Baby Groot out of the context of ‘Guardians’ and putting him into our world. I’ve always gravitated toward kinetic, visual comedy in my film work. More recently, with the Marvel Studios’ ‘Ant-Man’ movies, I’ve been able to work on a much bigger canvas with extensive visual effects. The Ford spot was a perfect fit.”

Creative Agency

Creative Agency: GTB

Art Director: Katie Brandt, Susan Alinsangan

Executive Creative Director: Carl Spresser

Senior Copywriter: Michael O’Connell

Group Strategy Director: Curt Jaksen

Senior Producer: Mark Nicholas

Executive Creative Directors: Eric McClellan

Production Company

Production Company: Bullitt

Director: Peyton Reed

Producer: Geoff McLean

Executive Producers: Todd Makurath, Luke Ricci

Head of Production: Jennifer Sprunger


Edit Company: Arcade

Editor: Paul Martinez

Producer: Alexa Atkin


Animation Company: Method Studios

Category: Automotive