LOVE | Toyota
Saatchi & Saatchi, The Family and director Carl Erik Rinsch teamed for Toyota's campaign “Love” entirely dedicated to the hybrid range. The commercial talks about a modern world made of work, stress and hectic rhythm, where it gets more and more difficult to love the people surrounding us. Toyota invites us to discover this immortal but forgotten feeling of love, starting from the love for driving.
The Family is a commercials, short films, branded contents production company.
We are based in Milan, working worldwide.
Founded in 2002 and driven by the aim to produce quality films, in fifteen years we realized more then 450 films, both for the Italian and international markets.
The passion and the enthusiasm we invest in our work let us achieve numerous awards in various international festivals and establish partnerships with acclaimed Italian and foreign directors.
Welcome to The Family!