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LOVE | Toyota

Saatchi & Saatchi, The Family and director Carl Erik Rinsch teamed for Toyota's campaign “Love” entirely dedicated to the hybrid range. The commercial talks about a modern world made of work, stress and hectic rhythm, where it gets more and more difficult to love the people surrounding us. Toyota invites us to discover this immortal but forgotten feeling of love, starting from the love for driving.



Creative Agency

Producer: Raffaella Scarpetti

Head of TV / Production: Erica Lora Lamia

Copywriter: Elisa Binda

Creative Director: Nico Marchesi, Riccardo Catagnano

Executive Creative Director: Agostino Toscana

Creative Agency: Saatchi & Saatchi

Music and Sound

Song: Shadow Play

Artist: Ryan Teague


Editor: Vilma Conte, Luca Trivulzio

Post Production / VFX

Post Production House: XChanges

Colourist: Luca Parma

Production Company

Production Company: The Family

Producer: Tommaso Haimann

Executive Producer: Stefano Quaglia

DOP: Cory Geryak

Director: Carl Erik Rinsch

Category: Automotive