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Group745
Group745
Group745
Group745
Group745
Group745

888sport Take 'Em On: Atletico Madrid vs Leicester City

12/04/2017
Advertising Agency
London, UK
28
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Credits
Brand
Agency / Creative
A tactical print campaign ahead of the Atletico Madrid vs Leicester City Champions League Quarter Final match tonight (12th April) and part of the global 'Take 'em on!' campaign that encourages audiences to feel they're not betting against the bookmakers, but against the sports stars themselves. Dan Jacobs, Executive Creative Director at Recipe said, “Most of our audience stopped playing sport when they finished school and only 28% even ‘occasionally’ play football. They’re looking for new ways to indulge their suppressed competitive nature and TAKE ‘EM ON! is a campaign born out of that… to position sports betting as a competitive sport in itself."
About Recipe
At Recipe we’re not normal. No really, we're not.
We didn’t start in the normal way.
We don’t make work in the normal way.
We don’t make normal work.

In 2004, three friends who’d never worked in advertising came up with a simple Recipe;
Make friends, find an angle and actually make the work.
No outsourcing. No losing control. No wastage. No hierarchy. No egos.
We built strategy, creative and account management around a production core.
We also wondered why media and creative were so far apart, so brought media into our fold too.
From humble beginnings, we now partner with some of the biggest consumer brands in the world, who are just as not normal as us.