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Honda Miimo - The Russo Family

In mid-March, 2017, Honda Motors Europe launched its 'Thanks Miimo' campaign promoting its new robotic lawnmower, the HRM 3000, to social media audiences. This particular ad is one of five hero ads that made up the campaign, featuring the Russo Family, a busy family who don't have time to maintain their backyard but still want to enjoy it. Click on our LBB page to view the remaining ads.

Category: Garden, Home appliances

Genre: Digital, Editing, People, Storytelling