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Bar 45

Saatchi & Saatchi Argentina and Andes Beer built a bar in the Andes at an angle of 45 degrees - all to get the perfect head

Client

Advertiser: AB InBev

Brand: Cerveza Andes

Creative Agency

Creative Director: Matías Lafalla, Ramiro Rodriguez Gamallo

Copywriter: Leandro Ezquerra

Art Director: Estefanía Pecora

Account Executive: Tiziano Lasaigues

Production Manager: Federico Puricelli / Adrián Aspani

General Creative Director: Ariel Serkin, Juan Pablo Lufrano, Rafael Santamarina

Account Director: Maxi Beltrán

Production Company

Production Company: Primo

Director: Luisa Kracht

Producer: Alejandro Di Michele, German Lentini, Sebastián López

Photographer : Dani Ortega

Production Service

Production Service Company: Vando Villamil

Offline

Editor: Alejo Santos

Post Production / VFX

Post Production Company: Barraca Post

Music

Sound Mix: Notdeaf

Music Production: Papa Music

Sound Design: Notdeaf

Category: Alcoholic drinks , Beers

Genre: Experiential, Stunts