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UKTV Gold Easter Egg Hunt

Creative studio Feed Me Light has been commissioned by UKTV Gold to produce two stand out adverts as part of a larger campaign being run over this year’s Easter period. The overall creative is driven by the theme of an Easter egg hunt with characters from iconic TV comedy shows, including Fawlty Towers and Only Fools and Horses, being represented as painted Easter Eggs. These characters are hidden in cardboard re-creations of locations related to classic clips, with viewers being invited to seek out and ‘collect’ – by watching – all the comedy classics that GOLD has to offer.

Animation

Head of 3D: Olivier Pirard

Models: Brooke Colman

Storyboard Artist: Denis Bodart

Director: Denis Bodart, Anthony Bristol

Texture Artist: Olivier Pirard,Mark Mullan

Producer: Kiri Haggart

Rendering: Olivier Pirard

Modelling: Olivier Pirard

Illustrator: Benjamin Flouw, Emmanuelle Leleu

Animators: Benjamin Tron

Animation Company: Feed Me Light

Creative Agency

Producer: Latoya Collingwoode-William

Design Manager: Tom Williams

Creative Agency: UKTV GOLD

Head of Design: Peter Allinson

Category: Idents

Genre: Animation