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Twinings' Digital Advertising Campaign

Some of the most meaningful and important parts of our lives are everyday moments – when we choose to experience them from the right perspective. But our increasingly busy lives make it difficult to see these moments for what they are. This was the powerful creative message we helped Twinings portray in its new digital campaign, bringing to life the brand’s purpose and product truths in a way that resonates with social media audiences. As the latest installment of Twinings’ ‘The Natural Way To Colour Your Day’ campaign, we created a digital campaign with three powerful stories that fuse together emotion, humour and a little bit of philosophy. The campaign uses Scorch London’s sequential content model – deeply emotive content followed by the remarketing of more rational product messages, which went live across Facebook, Instagram and Unruly at the beginning of March.

Advertiser

Art Director: Will Clark Smith

Advertiser: Twinings

Account Director: Sophie Connor

Creative Agency

Production Assistant: Sarah Skinner

Content Editor: Craig Smith

Copywriter: Alice Scruton

Chief Strategy Officer: Duncan Ramsay

Offline

Editor: Dan Hankinson

Post Production / VFX

Visual Effects: Garth Lee Vickers

Production Company

Production Assistant: Victoria Edgerley-Andrews

Head of Production: Sarah Morris

Category: Soft drinks, Tea and coffee

Genre: Digital, Storytelling, Strategy/Insight