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UniCredit: Get Close to Greatness

Brief: Increase UniCredit brand awareness through their UEFA Champions League sponsorship allowing as many people as possible to experience the excitement of the UEFA Champions League in key European cities and online. Event: As proud sponsor of the UEFA Champions League, UniCredit gets fans close to greatness – the UEFA Champions League trophy. To make this a once-in-lifetime experience we organized the UniCredit ‘Walk of Champions’, an interactive road show that enabled visitors to discover what it feels like to be a true champion.

Category: Banking, Finance/insurance

Genre: Experiential