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The Love Tag

Knowing moms wash their children’s clothing before it's worn, Suavitel thought of a simple way for them to try the brand: The Love Tag. Sewn directly into select brands of children's clothing, the Suavitel-infused tag dissolves in the wash cycle, releasing fabric softener and a gentle scent directly onto the garments. With no extra effort, mom can swaddle her children with a little added love. Credits: 1. Debbi Vandeven VML Global Chief Creative Officer 2. Juan Santos VML Chief Experience Officer 3. Mike Wente VML Chief Creative Officer 4. Maurizio Villareal VML Executive Creative Director 5. Catalina Hernández VML Managing Director 6. Joan M Villas VML Group Client Engagement Director 7. Antonio López VML Group Creative Director 8. Raquel Jácome VML Creative Director 9. Carlos Ordonez VML Design Director 10. Linda Bumgarner VML Executive Creative Director Copywriter 11. Viviana Martínez VML Copywriter 12. Maicol Vera VML Art Director 13. Diana García VML Graphic Designer 14. Production VML Studios & Capital Films Production 15. Maria Elisa Carvajal Colgate-Palmolive VP Global Marketing 16. Rosy Ojeda Colgate-Palmolive Digital Category Manager

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