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These heavily stylized videos (10 in total) were designed to inspire home cooks to look at using beef in their meal preparation in a number of unique and appetizing ways. Shot in Calgary, Alberta at Canada Beef’s new state-of-the-art Centre of Excellence, each video summarized an individual recipe and offered pairing and plating options as a conclusion. Viewers were driven to Canada Beef’s website and App for a complete look at recipe details.

Category: Food, Meat & Fish