Get your own Little Black Book.

Build your own personal news stream. Discover the latest work created that interests you, share your favourite stories and follow your favourite people and companies

Already have an account?

Safety Wi-Fi

We developed and installed a special device on Fiat taxicabs that gave free Wi-Fi to the passengers if they buckled up their seat belts. The communication targeted directly the backseat passengers of taxicabs generating an immediate response: they buckled up. This simple idea managed to radically transform people’s behavior: 4,500 backseat passengers were directly impacted and 100% of them spontaneously buckled up their seatbelts. The idea also spread through the press, impacting more than half a million people.

Client

Brand: FIAT

Creative Agency

Creative Agency: Leo Burnett Tailor Made + Isobar

Copywriter: Pedro Furtado (LBTM) / Alexandre Freire (Isobar)

Art Director: Vitor Menezes (LBTM) / Maicon Pinheiro (Isobar)

Producer: Paulo Staliano

Chief Creative Officer: Marcelo Reis (Leo Burnett Tailor Made) / Fred Saldanha (Isobar)

Account Executive: Denise Millan, Cíntia Mourão, Eduardo Crepaldi, Caio Perez

Agency Production: Celso Groba, Maria Fernanda Moura,Dudi Ciampolini Bourroul

Planners: Tiago Lara, Rafael Camilo, Marco Farah

Media Planners: Fernando Salles, Daniela Franco, Paulo Pereira, Fernando Bombonatti, Nathalia Silva

Designer: Christian Balzano (Motion Design)

PR: Fernanda Lopes, Aline Cerri (LBTM) / Juliana Lopes, Rafael Palmeiras (Espalhe)

Category: Automotive

Genre: Activation, Apps, Digital, Experiential, PR, People, Strategy/Insight, Stunts