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Fiorino Car Crusher

In a scrap metal yard, a Fiorino van - the old model - is hoisted by a car compactor and crushed until it turns into a block of iron and steel.An industrial forklift truck places the block into the back of a Fiorino 2014 to show the increased capacity of the new model.


Brand: Fiat

Creative Agency

Copywriter: Rafael Genu

Art Director: Pedro Utzeri

Executive Creative Director: Guilherme Jahara

Chief Creative Officer: Marcelo Reis

Account Executive: Pablo Arteaga, Cintia Mourão, Daniela Ferreira, Guilherme Grigol, Eduardo Crepaldi, Caio Perez

Agency Production: Celso Groba, Maria Fernanda Moura, Stella Violla

Planners: Marcello Magalhães, Tiago Lara, Rafael Camilo

Media Planners: Fernando Sales, Daniela Franco, Leonardo Gomes, Paulo Pereira, Fernando Bombonatti

Production Company

Production Company: Zola

Producer: Alex Lacerda

Post Production / VFX

Post Production Company: Clan Vfx


Music Agency: Saxsofunny

Category: Automotive, Cars

Genre: Editing, Strategy/Insight