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Street Tales - Prisoner

A thief attacks his victim. She reacts and dies. The criminal is caught. In jail, he experiences hell. But soon he finds comfort in religion. His devotion helps him bounce back. He becomes a good citizen. He’s released. He finds honest work, starts living with dignity. But this new life won’t last for long. All the images were found on the streets of São Paulo, without any involvement from the directors.


Brand: Fiat

Creative Agency

Copywriter: Adriano Matos, Juliana Bartorilla

Art Director: Murilo Melo

Planner: Marcello Magalhães

Chief Creative Officer: Marcelo Reis

Media Planner: Fernando Sales

Account Executive: Pablo Arteaga, Mirelly Rosa

Agency Production: Celso Groba, Camila Aquino

Production Company

Production Company: Stink Sp / Jam / 111 Creative Lab

Director: Butchers


Music Agency: Supersonica / Satelite Audio

Music Production: Paulo Akio

Category: Automotive, Cars

Genre: Digital, Storytelling