Ford - Blown Ups
Summer is a dangerous time for young drivers with fatalities on the road rising between July and September. A study from Ford found that many young drivers admit they drive more safely with parents or grandparents in the car.
To advertising Ford’s ‘Driving Skills for Life’ online courses, we introduced the world to “Blown Ups: the inflatable grown up” a fictional product triggered by risky driving behaviour, designed to remind young drivers to obey traffic laws.
At Recipe we’re not normal. No really, we're not.
We didn’t start in the normal way.
We don’t make work in the normal way.
We don’t make normal work.
In 2004, three friends who’d never worked in advertising came up with a simple Recipe;
Make friends, find an angle and actually make the work.
We didn’t start in the normal way.
We don’t make work in the normal way.
We don’t make normal work.
In 2004, three friends who’d never worked in advertising came up with a simple Recipe;
Make friends, find an angle and actually make the work.
No outsourcing. No losing control. No wastage. No hierarchy. No egos.
We built strategy, creative and account management around a production core.
We also wondered why media and creative were so far apart, so brought media into our fold too.
From humble beginnings, we now partner with some of the biggest consumer brands in the world, who are just as not normal as us.