Ford - Blown Ups
Recipe, 11 months, 3 weeks ago
Summer is a dangerous time for young drivers with fatalities on the road rising between July and September. A study from Ford found that many young drivers admit they drive more safely with parents or grandparents in the car.
To advertising Ford’s ‘Driving Skills for Life’ online courses, we introduced the world to “Blown Ups: the inflatable grown up” a fictional product triggered by risky driving behaviour, designed to remind young drivers to obey traffic laws.