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Season's Greetings from Arnold Worldwide

For this holiday season, Arnold Worldwide created a virtual Santa at a storefront in Boston’s historic Faneuil Hall. Passersby get into spirited SMS conversations with a screen-based Father Christmas, powered by Havas Cognitive partner IBM Watson and our own proprietary AI. Santa then programmatically determines whether visitors are naughty or nice and sends his Arnold Elves to gift them accordingly.

Creative Agency

Copywriter: Patrick Franklin

Producer: Carly Neill

Group Creative Director: Daniel Liss

Senior Art Director: Lindsay Zarczynski

Worldwide Chief Creative Officer: Jim Elliott

Junior Copywriter: Matt Shoewalter

Programmer: Current Studios

Experience Design Director: John Raftery

Print Producer: DGI-Invisuals

Creatives: Eran Shaysh

Director of Integrated Production: Jon Drawbaugh

Photographer: Christian Hoagland, Beyond Our Reality

Executive Producer: William Near

Production Company

Location: Premier Tourist and Landmark Association, Faneuil Hall, Boston and Lost Plant, New York City


Edit Company: Studio6

Category: Corporate and social