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New Brand Campaign Citroën Inspired By You

“CITROËN INSPIRED BY YOU” THE CAMPAIGN WHICH PUTS INTO IMAGES THE EXPERIENCE PEOPLE HAVE WITH THEIR CARS Supported by its worldwide agency Les Gaulois, Citroën is launching a new brand campaign entitled "Citroën Inspired By You". Citroën has always been interested in the relationship people have with cars. This attachment to people is inscribed in Citroën's DNA and has never wavered throughout its history. Today the brand is putting into images the experience people have with their cars, inspired by the findings of the survey carried out in Europe with CSA Research and published on 28 September, "Our lives inside our cars".

Creative Agency

Creative Agency: LES GAULOIS

Copywriter: Ludovic Miege - Julie Moreno

Art Director: Jordan Molina - Aurélien Bigot - Emma Rousseau

Chief Creative Officer: Xavier Beauregard

TV Producer: Sarah Bouadjera

Head of TV / Production: Christopher Thiery

Group Manager: Catherine Habib-Deloncle Eric Mironneau - Pierre-Jean Fardin

Group Head: Hugues Reboul

PR: Manon Fargelat

CEO: Elisabeth Billiemaz

Production Company

Director: Brian Aldrich

Producer: Philippe Dupuis Mendel

AD: BANDITS

Post Production / VFX

VFX Supervisor: Yann Dubois

Music

Music Supervision: Lionel Dray

Audio Post Production: HRCLS (Hercules)

Category: Automotive, Cars

Genre: Creative technology, Experiential, Music performance, People, Storytelling