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ebay: "The gift they're waiting for"

eBay’s new holiday campaign from Pereira & O’Dell captures the emotion and excitement of giving the perfect gift. “The Gift They’re Waiting For Is Waiting on eBay,” made its national television debut November 2016 – marking the brand’s first holiday national television ads in nearly two years. The efforts are part of eBay’s broader holiday mission to help shoppers find perfect gifts for everyone on their list, by offering the best choice and amazing deals all season long.

Creative Agency

Producer: Owen Bly, Jonathan Matthews

Executive Creative Director: Rob Lambrechts

Chief Creative Officer: PJ Pereira

Senior Art Director: Estefanio Holtz

Senior Copywriter: Marcos Almirante

Head of Production: Jeff Ferro

Brand Strategist: Beth Windheuser, Ahsley Wells

Director of Account Services: Mona Gonzalez

Business Coordinator: Christina Hadly

Project Director: Lindsey Anderson

Client Director: Ryan Toland

Chief Strategy Officer: Matt Herrmann

Business Affairs: Russ Nadler

Designer: Moses Kelany, Carolina Penner

COO: Nancy Daum

Production Company

Executive Producer: Preston Lee

Director: Natalie Robison

Producer: Chris Cho

Head of Production: Adam Litt


Edit Company: Umlaut

Editor: Jessica Congden

Executive Producer: Gina LoCurcio

Post Production / VFX

Producer: Laura Livingstone

Creative Director: Nate Robinson

Visual Effects: Ntropic

Executive Producer: Michael Bennett

Category: Online retailers, Retail and restaurants

Genre: Activation, PR, Strategy/Insight