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Cadburys Unwrap Joy

15/11/2016
Production Company
London, United Kingdom
18
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Credits
Celebrities take centre stage in Cadbury's Christmas content for the first time. Fearne Cotton, Keith Lemon, Paddy McGuinness, Christine Bleakley, Phillip Schofield and Stephen Mulhern all get into the Christmas spirit in the campaign. A series of TV spots along with multiple social media films shows the tricks, games and gifting skills of the six celebs. Matthew Williams, marketing director at Cadbury, said: "We wanted to do something genuinely different and authentic this Christmas. These unscripted short films really represent those irrepressibly joyful moments that we all love to experience over Christmas and, most importantly, share with our friends and families." PHD, Drum and ITV conceived the idea for the films, which were produced by ITN Productions and directed by Toby Baker, who also directs Celebrity Juice.
About ITN Productions

At ITN Productions we work with clients and agencies who are looking for innovative and creative production solutions and partnerships for all forms of content.


As one of the leading multiplatform producers in the UK, our clients benefit from the depth of capability and values of the whole of ITN.

 

We offer traditional TV Commercial production with an award winning directors roster, we have also pioneered the development of tech led, high quality 'live', 'as-live' and 'socially reactive' TV Advertising through our unique onsite capability. Highlights include the first global live ad from 18 locations for Virgin Holidays as well as live broadcasting from Camp Bastion in Afghanistan for the Territorial Army.

 

We are also leaders in Branded Content, Branded Entertainment and digital channel management. We enable brands to create content that drives results through an unparalleled knowledge of best practice on each social platform.


With our 'Realtime Studios' offering, we also provide brands with an 'always on' solution to create relevant topical content at scale across all platforms. Realtime clients include Thomas Cook, Natwest, Matalan & BNY Mellon.


The award winning team is the recipient of awards including Cannes Lions, D&AD pencils and Media Week Grand Prix’s.

 

With a brand new state of the art Post Production facility on site, we confidently handle the entire pre-production, production and post-production process and the delivery of any content with agility and flexibility.