Heineken - THE LIVE TUBE
In “The Live Tube”, viewers were given the once in a lifetime opportunity to ask the Champion’s League stars the questions they’d always wanted to answer on live TV during the post Champion’s League match talk show.
Fans were invited to record their questions beforehand, either through a Heineken branded kit containing a green screen, which could be ordered online, or in special booths set up in Heineken bars and pubs. Out of the selected videos, the fans were extrapolated from the green screen and their likenesses broadcast as if they were asking their question live from the Heineken-branded studio.
Their questions, and the footballers’ live answers, were seen by millions of Italian football fans.
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