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Group745
Group745
Group745
Group745
Group745
Group745

ParalympicsGB Carnival Roadshow

14/10/2016
Experiential Marketing
London, United Kingdom
16
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Credits
Agency / Creative
For a third year Avantgarde have produced the annual Paralympic fan zones for the British Paralympic Association, this year changing the name from National Paralympic Day to The ParalympicsGB Carnival in a nod to the Rio Paralympic Games. Going bigger and better than in previous years the roadshow went to six locations; Stoke Mandeville, London, Cardiff, Stoke on Trent, Nottingham and Edinburgh, bringing a taste of Rio to each city throughout September. The Carnival was an inclusive family event that allowed the public to try out a wide range of Paralympic and disability sports including archery, powerchair football, sitting volleyball, adapted cycling, wheelchair basketball and many more. Attendees could also meet ex-Paralympic athletes and see an official Rio 2016 Paralympic torch. Over the six events 32 sports and activities were available to try and over 13,500 people came out to bring the spirit of Rio to the UK.
About Avantgarde

Set up in 2008, Avantgarde London is part of a global network of communications agencies with a focus on experiential marketing. 

The Avantgarde network is owner-managed and was originally founded in Munich in 1985.


Over 400 employees at 18 locations around the globe create outstanding brand experiences. Well-known brands have been putting their trust in our work and partnership for years.


We cultivate an innovative and creative approach. Our work is underpinned strategically through constant engagement with target groups and a thorough understanding of brands.


Avantgarde is best defined as a strategic partner for integrated, long-term brand campaign planning. Our services inject excitement into brand experience, using all the relevant channels.


Our mission: Creating Fans.