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Three 'Sing It Kitty'

Wieden + Kennedy approached us with their Three campaign which embodies their their fun-loving ethos: 'we all need silly stuff'. The film aims to get the nation sharing fun online content, and with this in mind we were tasked with finding a song that - when lip-synced by a little girl and her cat - would emulate that magic viral formula, treading the fine line between the extraordinary, the silly and the downright fun. Testament to its success, in its first few days online the ad racked up over 2.5 million hits on YouTube.