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Hovis 'Go On Lad'

Ad agency MCBD and director Ringan Ledwidge tasked us with creating a soundtrack to their much acclaimed Hovis ‘Go On Lad’ film. We commissioned indie band Working For A Nuclear Free City to compose a piece of music that embarked upon a journey alongside the lad of the narrative, moving from pastoral simplicity to moments of epic grandeur and back again. Phil Kay of Working For A Nuclear Free City has since gone on to become one of advertising’s most sought after composers.

Category: Bread, Food