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Rethink Everything

The highly visual and provocative “Rethink Everything” campaign, aims to challenge economic and business preconceptions and encapsulates the philosophy that Lombard Odier has used to successfully guide its clients through 40 financial crises over 220 years.


Advertiser: Lombard Odier

Brand: Lombard Odier

Creative Agency

Copywriter: Jonny Durgan

Art Director: Martin Reed

Producer: Martin Caulfield

Chief Creative Officer: Jonathan Burley

Chairman: Mark Roalfe

PR: FTI Consulting

CEO: Jonathan Sharpe

Managing Partner: Richard Johnstone

Production Company

Director: Hogarth

Category: Banking, Finance/insurance