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Group745
Group745
Group745
Group745
Group745
Group745

NickMusic

15/09/2016
Advertising Agency
London, UK
232
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Credits
Nickelodeon approached B-Reel to build a brand from the ground up for ‘NickMusic’, a division of the ‘Nick’ brand that represents the music proportion of the organisation.

Branding, design, on-line visualisation, animation and editing were all handled in house by our London team, resulting in a North American launch in September 2016.

A kaleidoscopic mix of unexpected fun and crazy visuals were smashed together to form a new music channel identity and full brand platform for Nickelodeon's young audience.

We created NickMusic from the ground up, crafting new bespoke letterforms for the ‘NickMusic’ logo, as well as creating a custom-cut, fully animated typeface. A full broadcast standard brand guidelines was also created for the Network, allowing design and broadcast teams across the Globe to implament the core design created specifically for the brand with consistency.

About B-Reel UK (old)

B-Reel is a full-service creative agency building modern brands and connecting them with audiences in unexpected ways. We are a long-term strategic, creative, and executional partner attuned to the unique needs of modern clients.

Core to our creative process is the agency’s maker culture, strategy-led experience, collaborative spirit with clients and passion to translate the benefits of technology and innovative marketing into approachable human communications that solve business challenges. 

Since opening its doors in 1999, B-Reel has grown to 170 employees across offices in Stockholm, NYC, LA, London and Barcelona.


B-Reel - Made by Makers.