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Bavaria UK, Taste Independence 'Fashion'

To celebrate almost three hundred years of independence, Bavaria UK, is launching the ‘Taste Independence’ social and digital campaign. Creative agency Strawman released ‘Fashion’, the first film of the campaign, which was produced by HERO, directed by Mat Sunderland and features bilingual actress Sabine Crossen.


Advertiser: Bavaria UK

Creative Agency

Creative Agency: Strawman

Copywriter: Jon Groom

Art Director: Andy Veiro

Production Company

Production Company: HERO.

Director: Mat Sunderland

Producers: Helena Bullivant & Kate Myers

Actors: Sabine Crossen

Production Designer: Will Field

Category: Alcoholic drinks , Beers

Genre: Comedy, Digital, Fashion & Beauty, Storytelling