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Bavaria UK, Taste Independence 'Fashion'

To celebrate almost three hundred years of independence, Bavaria UK, is launching the ‘Taste Independence’ social and digital campaign. Creative agency Strawman released ‘Fashion’, the first film of the campaign, which was produced by HERO, directed by Mat Sunderland and features bilingual actress Sabine Crossen.


Advertiser: Bavaria UK

Creative Agency

Copywriter: Jon Groom

Creative Agency: Strawman

Art Director: Andy Veiro

Production Company

Production Company: HERO.

Production Designer: Will Field

Producers: Helena Bullivant & Kate Myers

Director: Mat Sunderland

Actors: Sabine Crossen

Category: Alcoholic drinks , Beers

Genre: Comedy, Digital, Fashion & Beauty, Storytelling