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Electric Ireland, NI Launch Happy Story

In 2015 Electric Ireland launched in Northern Ireland. We collaborated with Northern Irish natives, director Gary McKendry & producer Max Brady, to make an uplifting launch commercial. We tell the disruptive story of a lost rabbit travelling through Northern Ireland to get back home to a boy. Energy runs through the heart of this commercial. The production involved intense research of the the epic Northern Ireland landscape and the local people which resulted in an intimate story that the audience could identify with and the results of the campaign proved it.


Advertiser: Electric Ireland

Creative Agency

Copywriter: Niall McDonnell

Art Director: Adam Crane

Production Company

Director: Gary McKendry

Producer: Max Brady, Onagh Carolan & Alexandra Cullen

Category: Electric, Utilities