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Electric Ireland Rewards, Samba Sardines

To celebrate and promote Electric Ireland's Rewards program, specifically a trip to the Rio Olympics in Brazil, we devised a hidden camera prank in a Dublin shopping centre. Unsuspecting lift passengers were treated to a personal performance from a samba band and dancers to brighten their journey! Immediately followed by the chance to meet a bona fide olympian!


Advertiser: Electric Ireland

Creative Agency

Producers: Ana Baena Sanchez & Alexandra Cullen

Production Assistant: Sarah Collins

Art Director: Chelsey O'Connor

Copywriter: Corina Egan

Account Director: Sinead Dennis


Editor: Rupert Morris

Edit Company: MAKE

Production Company

Director: Rupert Morris

Production Company: MAKE

Location: Karleen Smyth

Category: Electric, Utilities

Genre: Comedy, People