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Backyard director Xander™ brings friends and family together in new campaign for client Hulu

Marina del Rey, CA-based production company Backyard director Xander™ brings people together to embrace the highs and lows of life in the new :30 “Apartment” direct to client campaign for Hulu—capturing a multitude of living room adventures of twenty-something roommates, ranging from a girls night binge-fest to a fun house party, a surprising romance and a sniffle-filled sick day. The duo of friends takes in the humor, drama, excitement and, at times, tears, that Hulu’s robust content library has to offer from the comfort of their couch. The campaign also features two additional :30 spots. “Family Room” shows the fun and incidental mayhem of living room family viewing and “Road Trip” where the act of streaming content on Hulu acts as a symbol of peace and harmony during a family excursion.


Advertiser: Hulu

Senior Manager Marketing: Jenny Wall

VP of Marketing: Richard Kim

Assistant Brand Manager: Nira Patel

Creative Agency

Digital Producer: Allison Shannon

Director of Digital Production: Damon Van Deusen

Design Manager: Andres Montano

Senior Producer: Nathan Alexander

Digital Creative Director: Tom "TJ" Walker

Production Company

Production Company: Backyard

Executive Producer: Kris Mathur

Director: Xander™

DOP: Adam Richards

Line Producer: Caleb Omens

President: Blair Stribley

Head of Production: Emily Malito

Managing Director: Chris Zander


Edit Company: Hulu

Editor: Aly Parmelee

Post Production / VFX

Motion Graphics: Stan Lim

Senior Producer: Nathan Alexander

Category: Publications and media , Streaming Services