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Call of Duty Black Ops III 2016

The launch of ‘Black Ops III’, the latest release of the epic gaming franchise Call of Duty, embraced live-streaming and influencer behaviours to create a ground swell far broader than its ‘gaming’ category. Did it work? Call of Duty Black Ops III was the biggest entertainment brand of 2015, the opening weekend outperformed theatrical box-office, music and book launches.

Genre: People