Call of Duty Black Ops III 2016
The launch of ‘Black Ops III’, the latest release of the epic gaming franchise Call of Duty, embraced live-streaming and influencer behaviours to create a ground swell far broader than its ‘gaming’ category. Did it work? Call of Duty Black Ops III was the biggest entertainment brand of 2015, the opening weekend outperformed theatrical box-office, music and book launches.
We believe there always is a better way to grow. We positively provoke growth for our clients by reshaping consumer decision-making and experiences through media, content and technology. The Wavemaker way is globally consistent. Fuelled by the world’s most powerful consumer data, we understand where and how marketing can intervene decisively to help brands win more sales. Our 7,600 people across 90 markets have the deep knowledge, confidence and courage to provoke growth for some of the world’s leading brands and businesses.