Digital Media: Never Before Have So Many Been Bullshitted By So Few About So Much
Known for craft in broadcast advertising, San Francisco’s supercool Odysseus Arms agency has a love for old school design; as in the beginnings of Adobe. The agency commissioned this poster by The Designers Republic™ digital design guru, Ian Anderson. Entitled ‘Digital Media: Never Before Have So Many Been Bullshitted By So Few About So Much‘ — a quote from Saatchi London’s Co-CCO Paul Silburn — the poster is number 11 in a series of 50 bold and provocative slogan-heavy works which prompted AdWeek to comment, “This S.F. agency’s hardcore self-promo posters... go back to the basics of ‘key art’ world.”
Says Anderson, a pioneer in the digital design space who recently spent a working week in San Francisco directing design at Pinterest, “The poster is a key observation about the increasingly contradictive culture creatives occupy — the worlds of PR and advertising are becoming unavoidably over-populated with inspirational missives and straps where even those self-referencing the tsunami of spin become spin themselves.”
“The design represents an analogy for how we deal with the exponential increase of technology in our lives — The yin and the yang of everything multiplied by everything else,” adds Anderson. “Commissioning a poster series that comments on, while simultaneously interacting and intersecting advertising culture, is a passion project for our good friends at Odysseus Arms. Much more than the agency biting the hand that feeds, it’s a visual feast of peoples’ ideas beating intuitively at the very core of the creative process.”
The hyper-designed poster, part of an ongoing series of remade and remodeled work from TDRTM‘s history, is a painstaking re-engineering of the team’s vintage Freehand software files employed to explore the self-inflicted effects of information overload on the individual.
Odysseus Arms co-founder Franklin Tipton says the image captures explosive themes about the modern digital world, including “The current digital media rebate mess, massive amounts of ad fraud, massive amounts of misinformation and the guru culture where just a few ‘insiders’ claim to know everything.”
Print / OOH