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Avantgarde activate Glanbia stands at the BodyPower expo for fifth year

10/06/2016
Experiential Marketing
London, United Kingdom
13
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Credits
As part of their ongoing relationship with Glanbia Sports Nutrition, Avantgarde created the Optimum Nutrition and BSN stands at the BodyPower expo in Birmingham. As in previous years the stand proved to be the most popular in the show with fans making a beeline upon entry to queue for free samples, exciting challenges and to meet their favourite athletes. New on the stands this year were a GIF pod to record an animated GIF of consumers taking part in the pull up challenge and a punch challenge where consumers could test the force of their strike against that of BSN athlete and MMA champion Conor McGregor.
About Avantgarde

Set up in 2008, Avantgarde London is part of a global network of communications agencies with a focus on experiential marketing. 

The Avantgarde network is owner-managed and was originally founded in Munich in 1985.


Over 400 employees at 18 locations around the globe create outstanding brand experiences. Well-known brands have been putting their trust in our work and partnership for years.


We cultivate an innovative and creative approach. Our work is underpinned strategically through constant engagement with target groups and a thorough understanding of brands.


Avantgarde is best defined as a strategic partner for integrated, long-term brand campaign planning. Our services inject excitement into brand experience, using all the relevant channels.


Our mission: Creating Fans.