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Avantgarde launch Bridgestone DriveGuard tyres at Monoco PR event

Avantgarde produced an international press launch to showcase Bridgestone's market leading innovation in run-flat tyres. The 4-day event put over 500 press and dealers through their paces as they took to the mountain roads of Monaco using Bridgestone's new DriveGuard tyre. Guests were treated to Cirque de Soleil inspired entertainment, vintage car rallies and a unique culinary experience.

Creative Agency

Creative Director: Steve Austen-Brown

Senior Account Manager: Pippa Hancock

Account Executive: Hester Lonergan

Account Director: Alex Rogers

Category: Automotive, Cars

Genre: Activation, Creative technology, Experiential, PR