Kontra K: Next To You

20/05/2016

UNIT9 London

Production Company

London, UK

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20/05/2016

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Brand

Agency / Creative

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Post Production / VFX

Editorial

Music / Sound

To launch German rapper Kontra K’s latest album “Labyrinth,” we created the first ever interactive music video where the user decides the ending. The video allows fans to jump between the past and the present so that they can uncover clues to solve a murder mystery. Director Maximilian Niemann and producer Gerrit Klein worked with Berlin music label Four Music to create this unique project. The experience showcases Kontra K’s new song “Next To You” (“An Deiner Seite”) and features the rapper as one of the main actors in the short film.

About UNIT9 London

Making brands famous since ’97, UNIT9 is a global production partner with the sole mission to create astounding experiences at the intersection of world-class creativity, cutting-edge technology and impeccable craftsmanship.

Built from a multidisciplinary team of visionaries, we are experts in experience - skilled across: Virtual and Hybrid experiences, Augmented Reality, Film & Animation, Product Design, Experiential, Emerging Technologies, Digital, Gaming and Experience Design.

It’s why AdAge crowned us Production Company of the Year in 2023 and Campaign announced us Tech Company of the Year two years running in 2020 & 2021.

For the past 26 years, we have combined digital innovation with modern storytelling and film craft to create truly memorable experiences and jaw dropping content.

We are forever learning, testing, building and making.

We are obsessed by the craft and deliver everything with love.

We are independently owned and independently spirited.

We are not an agency. We are creative, production & problem-solving on-demand.

UNIT9 FILMS

UNIT9 Films is our dedicated division for live action & storytelling across all channels.

Our roster of film and interactive directors shoot content for TV, social web, mobile, installations and everything in-between.

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