Virgin Trains
VIRGIN TRAINS
The Brief
Bring the Virgin magic back to online ticket sales and become the go-to for train booking.
The Solution
To make ticket booking less station-to-station and more door-to door.
Journey Planner, your personal travel assistant, helps you plan your whole journey with an interactive itinerary.
Our new customer experience made journey planning easy with integrated 360º station maps, live weather updates and delay notifications – all built for on-the-go.
Results:
40% increase site traffic
Bounce rate for mobile users down by 17%
Current monthly revenue up by £450k
And that’s just the start of the journey.
MullenLowe is a highly creative, integrated communications network committed to always being a challenger. We have talent filled offices in 57 markets around the world.
And this is what we believe... In a rapidly changing world, innovative brands grow at twice the pace of their competitors and brands that continue to innovate grow 7x faster. For brands to stay interesting, conversational, and relevant, they need to embrace change. Our icon offers the perfect metaphor. The octopus has survived over 300 million years precisely because of its fluidity and ability to adapt. It is the only organism that routinely self-edits its own DNA - a model for how brands should behave today.