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HIV cases in the Philippines have grown to 1,038% in 6 years making it the country with the fastest growing AIDS epidemic in the world. People weren’t getting tested and simply ignored the disease. So in 2005, Love Yourself, a small non-profit organization whch offers free HIV testing, brought attention to the issue with the one thing people couldn’t ignore online: TYPOS. In weeks, the campaign garnered over 50 million impressions and US$500,000 in earned media. Most importantly, Love Yourself reported a 60% rise in the number of people tested, making 2015 the year with the highest HIV testing rate in our history.


Advertiser: Love Yourself Philippines

Director: Vinn Pagtakhan

Creative Agency

Chief Creative Officer: Merlee Jayme

Executive Creative Director: Louie Sotto

Creative Director: Biboy Royong

Creative Agency: Dentsu Jayme Syfu

Copywriter: Therese Liboro / Louie Sotto

Art Director: Cesca Veneracion / Biboy Royong

Digital Producer: Dominique De Leon

Social Creative: Tabbi Tomas

Tech Lead: JR Ignacio / Archie Gelonga

Managing Partner: Alex Syfu

Managing Director: Carlo Ople

Account Director: Gabbie Santiago

Strategy: Diday Alcudia

Media Agency

Media Agency: Rappler Philippines

Production Company

Production Company: Tower of Doom

Producer: Carlo Perlas

Category: Corporate and social, Sexual