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Group745
Group745
Group745
Group745
Group745
Group745

Low Battery vs Speed Rapper

21/04/2016
Advertising Agency
Amsterdam, Netherlands
42
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Credits
The low battery alert. It's a sound that pumps the brakes on weekend plans, brings business to a standstill and can even spark a mini meltdown. If you’re not lucky enough to have your phone’s charger handy, speeding everything up before your phone dies might be your best hope... But what happens when a speed rapper gets low battery? In the new global ASUS film ‘Low battery vs Speed Rapper’ from international creative outfit SuperHeroes New York, the brand turns to lightning fast lyricist and YouTube star Mac Lethal to humorously demonstrate what happens when your phone wants to quit before you do. The film uses a hidden camera set-up, and puts Mac Lethal in a number of locations to film the genuine reactions of people overhearing his impossibly fast low battery conversations. No need to rush ‘Low battery vs. Speed Rapper’ is the first in a series of films to promote the battery excellent ASUS ZenFone Max. The ZenFone Max is the authority when it comes to battery life, as it comes loaded with a generous 5,000 mAh cell that puts up futuristic battery stats. Namely, the ZenFone Max’s ability to last 38 days on a single charge, and capacity to act as a power bank to charge other devices. Rest assured, if you start speed rapping like Mac Lethal, it won’t be because you have low battery. The launch of the campaign will start from April 19th and will be spread through Facebook and YouTube.
About SuperHeroes Amsterdam

SuperHeroes is the digitally born and raised global ad agency that is saving the world from boring advertising.

We're specialists in attracting attention in today's multi-everything world. Long term campaigns or short term boosts: our eclectic mix of strategy, technology and design and a little creative secret sauce is pushing the growth curve of a great range of iconic brands.


We’re the Post-Advertising ad agency

Going ‘post-advertising’ means we embrace the idea that people use subscription models, thumb swipes and ad blockers to avoid advertising.

In our world, advertising is more than commercials, billboards, banners or social posts; it’s really any touchpoint that generates a moment of attention.

The fight for attention is on! Our approach places a premium on relevance and makes advertising valuable again; making it useful, entertaining and there just when you need it.