Avantgarde implemented a roadshow across east-coast America encouraging consumers to sample Wells Banana Bread Beer and engage with the brand post-event through social media.
A trio of rockabilly style 'Breadettes' in edgy, vintage dress visited each venue in a bespoke bakers van handing out samples of Banana Bread Beer and performed songs.
Account Director: Julie Sexton
Account Managers: Zoe Leversedge
Category: Alcoholic drinks , Beers
Genre: Activation, Experiential, PR, People, Stunts