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Wells & Youngs Banana Bread Beer Tour

Avantgarde implemented a roadshow across east-coast America encouraging consumers to sample Wells Banana Bread Beer and engage with the brand post-event through social media.


A trio of rockabilly style 'Breadettes' in edgy, vintage dress visited each venue in a bespoke bakers van handing out samples of Banana Bread Beer and performed songs.


Creative Agency

Account Director: Julie Sexton

Account Managers: Zoe Leversedge

Category: Alcoholic drinks , Beers

Genre: Activation, Experiential, PR, People, Stunts