Optimum Nutrition Brand Engagement Day
Avantgarde managed the annual brand engagement day for Team ON athletes to ensure they are effective advocates of Optimum Nutrition.
The brand strategy was presented, along with brand information and new products. Athletes were also coached on using social media to promote the brand as well as the rules around correct sampling practice at events.
The event was held at Aston Villa FC, with the educational aspect taking place in the morning, followed by a protein cooking workshop in the afternoon.
Set up in 2008, Avantgarde London is part of a global network of communications agencies with a focus on experiential marketing.
The Avantgarde network is owner-managed and was originally founded in Munich in 1985.
Over 400 employees at 18 locations around the globe create outstanding brand experiences. Well-known brands have been putting their trust in our work and partnership for years.
We cultivate an innovative and creative approach. Our work is underpinned strategically through constant engagement with target groups and a thorough understanding of brands.
Avantgarde is best defined as a strategic partner for integrated, long-term brand campaign planning. Our services inject excitement into brand experience, using all the relevant channels.
Our mission: Creating Fans.