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St George 'Power of Thumbs - Everyday Account, Card Block (Superhero)'

Directed by Photoplay's Scott Otto Anderson, the next instalment of St. George Bank's 'Power of Thumbs' content campaign via Saatchi & Saatchi Sydney, sees the often underrated role of the thumb, especially when it comes to St George's new smart banking app. The new everyday banking app that gives customers unprecedented control of their financial life, right from the palm of their hand (or thumb). Real thumbs are the stars in the next three instalments of the campaign set in a world of miniature sets, including a superhero thumb out to save the world (or so it seems). The content campaign is being delivered online, socially and on phones.

Creative Agency

Copywriter: Guy Hobbs

Art Director: Pierre-Antoine Gilles

Executive Creative Director: Mike Spirkovski

Producers: Sue Hind and Paul Johnston

Production Company

Production Company: Photoplay Films

Executive Producer: Oliver Lawrance

Director: Scott Otto Anderson

DOP: Daniel Ardilley

Producer: Emma Thompson

Production Designer: Virginia Mesiti


Editor: Simon Njoo

Post Production / VFX

Post Production Company: FSM

Producer: Tina Braham

Visual Effects: Howie Hill


Sound Production: Nylon

Category: Alcoholic drinks , Wines

Genre: Digital, People