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St George 'Power of Thumbs - Everyday Account, Card Block (Superhero)'

Directed by Photoplay's Scott Otto Anderson, the next instalment of St. George Bank's 'Power of Thumbs' content campaign via Saatchi & Saatchi Sydney, sees the often underrated role of the thumb, especially when it comes to St George's new smart banking app. The new everyday banking app that gives customers unprecedented control of their financial life, right from the palm of their hand (or thumb). Real thumbs are the stars in the next three instalments of the campaign set in a world of miniature sets, including a superhero thumb out to save the world (or so it seems). The content campaign is being delivered online, socially and on phones.

Creative Agency

Executive Creative Director: Mike Spirkovski

Copywriter: Guy Hobbs

Art Director: Pierre-Antoine Gilles

Producers: Sue Hind and Paul Johnston

Music and Sound

Sound Production: Nylon


Editor: Simon Njoo

Post Production / VFX

Visual Effects: Howie Hill

Post Production House: FSM

Producer: Tina Braham

Production Company

Director: Scott Otto Anderson

Executive Producer: Oliver Lawrance

Producer: Emma Thompson

DOP: Daniel Ardilley

Production Designer: Virginia Mesiti

Production Company: Photoplay Films

Category: Alcoholic drinks , Wines

Genre: Digital, People